Archive for the ‘ICM506’ Category

Submit your Blog to the Web… Get Noticed!

ICM506, communications, technology | Posted by Spighterman
Jul 10 2010

Objectivity versus Subjectivity in Writing

ICM506, communications, module 5 | Posted by Spighterman
Jul 07 2010

When you look at a topic area from an objective viewpoint, you are looking at it as an outsider or "third person". Like a "fly on the wall", you are simply reporting what you see.  Alternatively, taking a look at an instance from a subjective standpoint, the writer inserts his or her own interpretations into the mix.  Often times, as writers, we struggle when determining when to use objectivity versus subjectivity.  The following is a concise guide to help facilitate your decision:

When to Use Objectivity/Subjectivity

Sometimes, it’s difficult to determine when and where to use objectivity or subjectivity. Even proficient and experienced journalists sometimes allow subjectivity to seep into their impartial reporting (and it’s usually the cause of a barrage of letters to the editor).  Therefore, it’s critical to learn when not to editorialize, especially when writing non-fiction pieces.  For instance, in a human interest story, it might be appropriate to add subjectivity to the mix. After all, the author is trying to evoke a certain human response from his or her audience, and one of the best ways to do that is to take the audience on a journey from his or her viewpoint.  However, in a news piece about a local fire or other emergency, it’s best to stick to objectivity. Obtain quotes from experts, but leave out your own personal opinions, as they’ll only clutter the article.  Of course, sometimes there are "gray" areas where either subjective or objective viewpoints could be acceptable.   As an example, a writer might have to make a "judgment call" if he or she is given the assignment to put together an article about an historic locale. Does the editor want a critique of the place? Or is he or she simply interested in providing the readership with a general guide of the site? At times like these, it is always best for the writer to ask his or her supervisor for guidance before beginning his or her research.

So as a writer, how do we know when it is the right or wrong time to be objective or subjective.  Well, in most cases, this decision is based upon the situation as well as the amount of knowledge that the writer possesses on the subject at hand.

Right or Wrong?

Obviously, neither objectivity nor subjectivity is "better". Both are useful in their own rights, but they must be used selectively. To become a more competent writer, you need to know when to leave your own opinions at the door and when they are necessary for the tone of your article or essay. Rest assured that as you grow as a writer and become more comfortable, you’ll find yourself naturally gravitating toward the best one to use for the piece on which you’re working.


The Pyramid Principle:Logic in Writing and Thinking

ICM506, communications, module 5 | Posted by Spighterman
Jul 05 2010

Clarity in writing including both intent and content are paramount to your audience.  While searching the internet for some information on the subject of Logic in Writing, I stumbled across the following paradigm which discusses "The Pyramid Principle".  I hope you find it as expressive and interesting as I did.  Read on…

How many times have you written an email at work, read it back and found that it didn’t make as much sense as you’d hoped? or worse, someone else has told you that they can’t follow it. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly.

Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it.

The Pyramid Principle explains how to: • think creatively, reason lucidly, and express ideas with clarity • define complex problems and establish the objectives of any document • assess your ideas and recognize their relative importance • structure your reasoning into a coherent and transparent argument • analyze your argument to confirm its effectiveness.

The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success. Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader’s mind with a minimum of effort and a maximum of effect.  Bring your ideas to life!


Refined Niche

ICM506, academic, module 5 | Posted by Spighterman
Jul 02 2010

During the refining of the project layout that I took a 180 degree turn on in previous weeks, it will ultimately affect the niche as well.  I suppose going from a specific niche of academia to a much broader niche of all writers everywhere could be good and bad. 

The good would be a simple application to everyday writing that everyone could take advantage of.  Writers could essentially have use of a limitless tool used for interacting their communications with often times mundane details and boring stories with facts. 

The bad would be that the lack of use on mobile devices which the other idea had as its primary platform.  Although "Project Wiki-Writer" could be used on mobile devices, that would not be its primary use.  Additionally, the niche now becomes possibly too broad.  We will have to see how things turn out.

Refined Project Subject

ICM506, module 3, module 4, technology | Posted by Spighterman
Jun 24 2010

So I was thinking about the project that I have been planning for several months and it made me think of another spin off project that is much more doable in a shorter period of time.  Granted, the nice shiny new toy available to the public would have to take a back seat while this new idea took off but I might just be willing to take it on.  So to that end, I plan on putting my "top secret" idea on hold and developing this newer idea and hopefully designing a simple tool that would become extremely useful.

We will call the new tool "Project Wiki-Writer".  Project Wiki-Writer is a simple tool that applies a link back to critical information and key words similar to what one needs to do manually on Wikipedia.  The tool would connect through a serious of online databases, online dictionaries and online fiction and non-fiction related database sources to automatically create connections to other topical information.  Currently, on a tool like wikipedia, these links are often userd defined.

The beauty of a tool like this would be its methodology rather than it’s functionality.  The functionality will do all of the work however with a solid methodological framework in place, this paradigm can be applied to several things such as collaborative environments, instant messaging or SMS, blog writing and even academic writing.  "Project Wiki-Writer" would become an all inclusive writing tool interconnecting ideas to research, keywords to facts and contemporary writing to topical news.

Hyper Focused Niche Award

ICM506, academic, module 4, technology | Posted by Spighterman
Jun 22 2010

The introduction to the marketplace for the newest Ipod/Ipad application that I have planned might win the most hyper-focused niche award out of any idea to date.  The niche is primarily for college students in the academic space that make regular use of the IPad which has only recently introduced itself.  In addition to leveraging the newest technology, the idea also utilizes one of the latest software bundles available through iTunes called iBooks. 

While treating this idea carefully and treading lightly upon new technologies that are only very recent, it is critical that the product/service that is created be rolled out in phases as we are unaware how the IPad will react to such an idea.  Additionally, with a "first to market" mentaility, it is important that the idea be created quickly and with the utmost quality in mind.

The price point is unknown at this time and the details will be forthcoming.

Resume Madness

ICM506, career, module 4 | Posted by Spighterman
Jun 21 2010

The class has been focusing on creating pieces of written work and then consistently editing their work to perfect it.  The following is a different type of example of the same process.  The following are 4 different iterations of one resume including my current resume which is in use today.

  1. Click here to review my current resume
  2. Spight_Resume_Final_5
  3. Spight_Resume_Final_4
  4. Spight_Resume_Final_3


Please feel free to leave feedback.  Both positive and negative feedback are welcomed.

Devil’s Advocate

ICM506, module 4, technology | Posted by Spighterman
Jun 20 2010

What if your niche is too focused?  What happens if you miss a major part of a potential marketplace that is ripe for opportunities such as the technology advances that you plan to deploy?  What if you are too slow to market with your idea?  What if?  What if?  What if?

It seems as though if you play devil’s advocate with your idea, you can come up with a thousand scenarios that point to a glass half empty.  To look at these questions with a glass half full mentality is the key.  It is said that the best way to learn is by mistakes.  While catastrophic mistakes are potential avoidance factors, smaller mistakes are golden nuggets of information ripe for correction.

I have played devil’s advocate before with many other business ideas that lead to a path of non-existence.  The idea typically fell apart because the questions that were posed in such a way that many times the idea did not make sense.  In this case however, I believe that I have hit a homerun.  Why?  Well because I can answer the devil’s advocate questions with conviction and know that the product/service that I will be introducing to the marketplace will manifest add-ons, upgrades and change certain faces of technology.

LinkedIn Profile

ICM506, Personal, module 3, social media | Posted by Spighterman
Jun 20 2010

Matthew Spight MS, MBA

Business Intelligence Manager at Sikorsky Aircraft Corporation

Negative Personas

ICM506, module 3 | Posted by Spighterman
Jun 20 2010

According to Wikipedia, Persona is defined as:

In the study of communication, persona is a term given to describe the versions of self that all individuals possess. Behaviors are selected according to the desired impression an individual wishes to create when interacting with other people. Therefore, personae presented to other people vary according to the social environment the person is engaged in, in particular the persona presented before others will differ from the persona an individual will present when he/she happens to be alone.

Sometimes you can judge a book by it’s cover.  Have you ever Googled somebody to find that they have a spectrum of information about them? Things such as  job information, reviews from respective customers, friends, or acquaintances, and often times enough information to make an unethical and illegal to chase someone’s identity.  This is all manifested from poor attention to ones persona with online networking solutions.  Negative information found on the internet is harmful in more ways than one can imagine and are mostly linked to the aforementioned Google histories.  Keep your online persona positive and free from minutia.