Archive for the ‘communications’ Category

Submit your Blog to the Web… Get Noticed!

ICM506, communications, technology | Posted by Spighterman
Jul 10 2010

Objectivity versus Subjectivity in Writing

ICM506, communications, module 5 | Posted by Spighterman
Jul 07 2010

When you look at a topic area from an objective viewpoint, you are looking at it as an outsider or "third person". Like a "fly on the wall", you are simply reporting what you see.  Alternatively, taking a look at an instance from a subjective standpoint, the writer inserts his or her own interpretations into the mix.  Often times, as writers, we struggle when determining when to use objectivity versus subjectivity.  The following is a concise guide to help facilitate your decision:

When to Use Objectivity/Subjectivity

Sometimes, it’s difficult to determine when and where to use objectivity or subjectivity. Even proficient and experienced journalists sometimes allow subjectivity to seep into their impartial reporting (and it’s usually the cause of a barrage of letters to the editor).  Therefore, it’s critical to learn when not to editorialize, especially when writing non-fiction pieces.  For instance, in a human interest story, it might be appropriate to add subjectivity to the mix. After all, the author is trying to evoke a certain human response from his or her audience, and one of the best ways to do that is to take the audience on a journey from his or her viewpoint.  However, in a news piece about a local fire or other emergency, it’s best to stick to objectivity. Obtain quotes from experts, but leave out your own personal opinions, as they’ll only clutter the article.  Of course, sometimes there are "gray" areas where either subjective or objective viewpoints could be acceptable.   As an example, a writer might have to make a "judgment call" if he or she is given the assignment to put together an article about an historic locale. Does the editor want a critique of the place? Or is he or she simply interested in providing the readership with a general guide of the site? At times like these, it is always best for the writer to ask his or her supervisor for guidance before beginning his or her research.

So as a writer, how do we know when it is the right or wrong time to be objective or subjective.  Well, in most cases, this decision is based upon the situation as well as the amount of knowledge that the writer possesses on the subject at hand.

Right or Wrong?

Obviously, neither objectivity nor subjectivity is "better". Both are useful in their own rights, but they must be used selectively. To become a more competent writer, you need to know when to leave your own opinions at the door and when they are necessary for the tone of your article or essay. Rest assured that as you grow as a writer and become more comfortable, you’ll find yourself naturally gravitating toward the best one to use for the piece on which you’re working.


The Pyramid Principle:Logic in Writing and Thinking

ICM506, communications, module 5 | Posted by Spighterman
Jul 05 2010

Clarity in writing including both intent and content are paramount to your audience.  While searching the internet for some information on the subject of Logic in Writing, I stumbled across the following paradigm which discusses "The Pyramid Principle".  I hope you find it as expressive and interesting as I did.  Read on…

How many times have you written an email at work, read it back and found that it didn’t make as much sense as you’d hoped? or worse, someone else has told you that they can’t follow it. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly.

Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it.

The Pyramid Principle explains how to: • think creatively, reason lucidly, and express ideas with clarity • define complex problems and establish the objectives of any document • assess your ideas and recognize their relative importance • structure your reasoning into a coherent and transparent argument • analyze your argument to confirm its effectiveness.

The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success. Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader’s mind with a minimum of effort and a maximum of effect.  Bring your ideas to life!


Three ways to Import the class Blogroll

ICM506, communications | Posted by Spighterman
Jun 04 2010

There are three ways to import a complete blogroll of the entire class list of blogs into your own blog for seamless connectivity to class related posts.  Simply copy the following urls below and incorporate the url via the available technology functionality allowable by your type of blog:

  • Javascript – <script language=”javascript” type=”text/javascript” src=”″></script>
  • RSS –
  • OPML –

Get fed…

ICM506, communications | Posted by Spighterman
Jun 01 2010

Added under the “Feeds” page are three new course related feeds.  Check them out as they update regularly.  How to write effectively, how to blog effectively and information aesthetics are among the topics.